More on "In Organic We Trust"

An observant cynic once wrote, "Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket."

The organic food movement is certainly a great cause and it has definitely become big business. Now the only question is whether we will allow this well-intentioned movement, started by farmers who strived to be stewards of the land, to completely degenerate into a meaningless food trend.

The organic food crusade began as a grassroots movement for small-scale, locally sourced, sustainable agriculture. Most consumers still associate organic products with those values, and many are willing to pay a premium price for the assurance that their food is chemical-free and produced in an environmentally friendly manner.

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